Freight Famous with Mike Melwicks!

In April 2022, Moto president Michael Melwicks joined host Justin Bailie on episode 4 of RoseRocket's Freight Famous podcast to talk about what it actually takes for a carrier to adopt new technology. The episode is on Apple Podcasts, Spotify, and RoseRocket's own site.

What the conversation covered

Buying software is the easy part. The conversation spent most of its time on everything that comes after: getting a team to actually use a new system, deciding how much risk is acceptable when the vendor is a startup, and knowing when a tool is worth the disruption of switching to it.

Michael and Justin worked through:

• De-risking a software purchase. How to buy from a young company without betting the business on it surviving.
• Change management. Why adoption, not the purchase, is where most technology projects fail.
• Running a brokerage and a fleet at once. Moto does both, and the two sides want different things from the same system.
• Equipment buying. How a carrier thinks about adding trucks and trailers when prices are moving and lead times are long.
• Rates. What has to change in the business before a rate changes.

Where this shows up for customers

The reason any of it matters to a shipper is visibility. The systems a carrier chooses decide whether you can see your own freight without phoning for it — which is the whole point of the customer portal and of being able to track a shipment yourself rather than waiting for an update.

If you want to know more about how Moto is set up, there is a short version on the about page, and you can always talk to us directly.